Julien Florkin Consulting Services Coaching Programs Self-Improvement

Lupita Nyong’o: 10 Stunning Insights into the Trailblazing Star’s Journey

Lupita Nyong'o
Uncover the compelling journey of Lupita Nyong'o, from Kenyan roots to Hollywood fame, while delving into her impactful roles, advocacy, and style
Share This Post

I. Introduction

From the vast landscapes of Kenya to the bustling streets of Hollywood, Lupita Nyong’o‘s journey has been nothing short of cinematic. In an industry filled with stories of ambition, hers stands out—a tale of talent, tenacity, and triumph. As a symbol of grace, talent, and unmatched brilliance, Lupita’s influence stretches far beyond the big screen. Her aura is a harmonious blend of cultural depth, artistic flair, and a steadfast commitment to changing narratives.

Whether you’ve watched her portray heart-wrenching characters or admired her gracing red carpet events with unmatched elegance, there’s no denying: Lupita Nyong’o is a force to be reckoned with. In this article, we’ll embark on a voyage, exploring the life, career, and indelible impact of this modern-day icon. So, strap in and let’s get started, as we unravel the enigma that is Lupita.

Lupita Nyong'o

II. Early Life and Background

Lupita Amondi Nyong’o’s story begins in Mexico City, where she was born on March 1, 1983. Yet, her roots trace back to the picturesque landscapes of Kenya, where her family hails from and where she would spend most of her formative years. The Nyong’o family is one imbued with a deep sense of purpose and a commitment to public service; her father, Peter Anyang’ Nyong’o, is a renowned Kenyan politician and scholar, while her mother, Dorothy Ogada Buyu, has made significant strides in the field of education.

Growing up in such an environment, Lupita was exposed early on to a world of intellect, activism, and cultural pride. Her parents ensured she was grounded in her Kenyan heritage, a foundation that would later influence her roles and advocacy. Her name itself, ‘Lupita’, is a nod to her birthplace, as her parents chose a Mexican name to honor the country where she was born.

But it wasn’t just academics and politics in the Nyong’o household. The arts held a special place too. As a child, Lupita was captivated by stories—whether they were African folktales whispered by elders or vibrant performances on local stages. It’s no wonder that, even amidst her academic pursuits, a spark for the performing arts was kindled within her.

Her passion for acting became evident during her years at the St. Mary’s School in Nairobi, where she took her first steps onto the stage. And, as if scripted by destiny, her talent didn’t go unnoticed. Encouraged by mentors and peers, Lupita continued to hone her craft, a journey that would lead her across oceans to the prestigious Yale School of Drama. Here, amidst the hallowed halls walked by many theatrical greats, Lupita immersed herself in the world of drama, preparing for a future that none could truly predict.

In essence, Lupita Nyong’o’s early life was a rich tapestry of cultural experiences, educational pursuits, and artistic explorations. From the Kenyan plains to the ivy-covered walls of Yale, her background set the stage for a star in the making.

III. Breakthrough in Hollywood

Lupita Nyong'o

Lupita’s voyage to Hollywood stardom is the kind of stuff dreams are woven from, and for many, it’s a testament to the age-old adage, “Stars aren’t born; they’re made.”

The year 2013 marked a turning point in Lupita’s life. Cast in Steve McQueen’s historical drama “12 Years a Slave,” she portrayed Patsey, a resilient and tragic enslaved woman. To say she played the character would be an understatement—Lupita embodied Patsey. Her heart-rending portrayal showcased a spectrum of raw emotions, from indomitable spirit to gut-wrenching despair. The role was demanding, both physically and emotionally, requiring Lupita to dig deep into reserves of strength and vulnerability. And boy, did she deliver!

Cinema-goers worldwide were left spellbound. It wasn’t just the poise and depth she brought to the screen, but the authenticity that made audiences feel every ounce of Patsey’s pain and passion. Hollywood sat up and took notice. The newcomer from Kenya, with only a handful of roles under her belt, was creating ripples in an ocean filled with seasoned veterans.

The accolades soon followed. Her performance earned her an Academy Award for Best Supporting Actress, making her the first Kenyan and Mexican actress to win the coveted Oscar. This win wasn’t just a personal victory for Lupita; it was a triumphant moment for diverse representation in Hollywood. It sent a powerful message – talent knows no boundaries of race, nationality, or lineage.

The momentum was unstoppable. From “12 Years a Slave,” Lupita went on to grace various roles, each distinct, yet marked with her signature blend of depth and dynamism. Yet, her breakthrough role as Patsey remains emblematic of her journey—a role that not only showcased her formidable talent but also paved the way for more diverse and complex characters in mainstream cinema.

Lupita Nyong'o

Post “12 Years a Slave,” Hollywood’s doors flung open for Lupita. Whether it was starring alongside giants in the industry or fronting major blockbuster franchises, she became the go-to actress for roles that required a potent combination of strength, sensitivity, and sophistication.

Lupita Nyong’o’s breakthrough in Hollywood is more than just a tale of cinematic success. It’s a narrative of breaking barriers, challenging norms, and redefining what it means to be a global superstar in the 21st century.

IV. Fashion and Style Icon

In Hollywood and beyond, the red carpet isn’t just a pathway to an event; it’s a runway, a stage, and often a statement. While many stars shine on this crimson trail, Lupita Nyong’o blazes through, leaving an indelible mark with her sartorial choices. But her relationship with fashion isn’t just about dazzling at premieres; it’s an art form, an expression, and most certainly, a revolution.

From the moment she stepped into the limelight, it was clear: Lupita was destined to be a fashion muse. She has an innate ability to transform garments into statements. Whether it’s a flowing gown that seems to dance with her or a bold ensemble that screams power and confidence, she wears it all with an elegance and flair that’s uniquely hers.

Lupita Nyong'o

Each of her appearances is a masterclass in fashion. Be it the royal blue Prada gown she donned when she scooped up her Oscar, making her look every bit the Hollywood royalty she was becoming, or the myriad of African-inspired outfits she’s sported, celebrating her rich heritage; Lupita has a way of making fashion more than just clothes. For her, it’s a narrative.

Fashion magazines and designers took note early on. Her chameleon-like ability to oscillate between avant-garde looks and timeless classics made her a darling of the fashion world. Major fashion houses vied for a chance to dress her, and magazine covers, from Vogue to Vanity Fair, featured her as their radiant centerpiece.

But here’s the kicker: Lupita’s fashion influence isn’t merely about being a clothes horse. She understands the power of fashion as a medium. Her choices often transcend trends, echoing deeper themes of identity, culture, and empowerment. For instance, her consistent choice to rock her natural hair in various styles, from the high-top fade to intricate African braids, has been a statement in itself, challenging and expanding conventional beauty standards.

Moreover, her collaborations with stylists and designers often tell a story. The jewelry, the fabrics, the motifs – they aren’t random. They’re a nod to her roots, her journey, and the myriad cultures she’s imbibed over the years.

Lupita Nyong'o

In essence, Lupita Nyong’o isn’t just wearing outfits; she’s adorning stories. In an industry where fashion can sometimes feel superficial, she brings depth, making each appearance a confluence of art, history, and personal journey. She’s not just a style icon; she’s a fashion storyteller.

V. Advocacy and Activism

Behind the glitz, glamour, and red carpet flashes, Lupita Nyong’o carries a mantle far weightier than any award – that of an advocate and activist. Her journey in the world of advocacy is a testament to her unwavering commitment to change, justice, and representation. With every platform she graces, Lupita uses her voice not just to entertain, but to educate, empower, and inspire.

1. Representation and African Narratives

Central to Lupita’s advocacy is the celebration and promotion of African narratives. She’s a fervent believer in the power of stories, especially those that stem from her African heritage. Throughout her career, she’s chosen roles that offer a nuanced portrayal of African characters and stories, pushing against the grain of often stereotyped representations.

Lupita Nyong'o

In interviews and public speeches, Lupita has frequently emphasized the need for diverse voices in cinema and other media. She’s spoken about the profound impact of seeing faces that looked like hers on screen and the importance of representation for young people of color worldwide. By championing films and projects that center on African narratives, she’s not only amplifying African voices but also reshaping global perceptions about the continent.

2. Beauty Standards and Self-acceptance

Another pillar of Lupita’s advocacy revolves around challenging conventional beauty standards. Her journey of embracing her dark skin and natural hair in an industry that often champions Eurocentric standards of beauty is both personal and profoundly political.

Her eloquent speech at the Essence Black Women in Hollywood Awards, where she addressed the issue of colorism and shared her own struggles with self-acceptance, resonated with millions. By openly discussing her experiences and celebrating her African features, Lupita has become an icon for self-love and has empowered countless individuals to embrace their unique beauty.

3. Charitable Endeavors and Global Initiatives

Beyond the realms of cinema and media, Lupita’s heart beats for several charitable causes. She’s been associated with organizations working towards elephant conservation in Kenya, emphasizing the majestic creatures’ importance to her homeland’s ecosystem. Moreover, her role as a global ambassador for the humanitarian organization Save the Children showcases her commitment to ensuring a brighter future for vulnerable children worldwide.

4. Women’s Rights and Empowerment

Lupita stands firmly as an advocate for women’s rights. Whether it’s supporting movements that seek to end gender-based violence or advocating for more significant female representation in various fields, she uses her platform to uplift and empower women everywhere.

Lupita Nyong’o’s activism and advocacy aren’t mere add-ons to her illustrious career. They’re integral, defining aspects of who she is. With grace and determination, she seamlessly merges her roles as an artist and advocate, proving that true influence lies in the impact one leaves behind, both on-screen and off.

VI. Notable Roles and Performances

Lupita Nyong'o

Lupita Nyong’o’s journey through the cinematic universe is punctuated by an array of roles that not only showcase her immense talent but also her versatility as an actress. Each character she’s embodied has its unique essence, yet all are infused with Lupita’s signature depth and dynamism. Here’s a deep dive into some of her most memorable performances:

1. Patsey in “12 Years a Slave”

This is undeniably the role that catapulted Lupita into global stardom. As Patsey, an enslaved woman enduring unimaginable horrors, she delivered a performance that was both harrowing and haunting. Her portrayal won her the Academy Award for Best Supporting Actress, a testament to the depth she brought to the character. Every glance, gesture, and word from Patsey emanated a poignant blend of resilience and vulnerability.

2. Nakia in “Black Panther”

Marvel’s “Black Panther” was groundbreaking in numerous ways, and one of its standout elements was Lupita’s portrayal of Nakia, a Wakandan spy and T’Challa’s love interest. This wasn’t your typical superhero movie role; Nakia was fierce, principled, and multifaceted. Lupita’s portrayal added layers to the character, making her a standout in a film filled with memorable performances.

3. Adelaide Wilson/Red in “Us”

In Jordan Peele’s psychological horror film “Us”, Lupita took on dual roles, playing both the protagonist Adelaide and her sinister doppelgänger, Red. It’s a testament to her prowess as an actress that audiences could forget both characters were played by the same person. She deftly navigated the complexities of each role, making them distinct yet eerily connected. The raspy voice of Red and the tormented demeanor of Adelaide showcased Lupita’s range and dedication to her craft.

4. Maz Kanata in the “Star Wars” series

Though a CGI character, Maz Kanata, the wise and ancient space pirate, bore the unmistakable essence of Lupita. Through motion-capture technology, Lupita brought the character to life in the new “Star Wars” trilogy. Maz’s sagacity, mixed with a touch of mischief, resonated with audiences, proving that Lupita’s impact isn’t limited to roles where she’s physically on screen.

5. Harriet Mutesi in “Queen of Katwe”

In this biographical drama, Lupita played the role of Harriet Mutesi, mother of Phiona Mutesi, a Ugandan chess prodigy. As Harriet, she embodied the spirit of a mother’s undying love, hope, and resilience. Set against the backdrop of the slums of Katwe, her portrayal added depth to the narrative, highlighting the struggles and triumphs of everyday life.

These roles, among others, form the constellation of Lupita Nyong’o’s cinematic achievements. Each character is a testament to her ability to delve deep, understand the essence, and deliver performances that linger in audiences’ hearts and minds long after the credits roll. In an industry replete with talent, Lupita’s roles stand as milestones, marking her journey as one of Hollywood’s most gifted actresses.

VII. Personal Life and Inspirations

Lupita Nyong'o

Peeling back the layers of Lupita Nyong’o’s star-studded career reveals a woman deeply rooted in her origins, shaped by experiences that go beyond the silver screen, and driven by inspirations that are as diverse as they are profound.

1. Kenyan-Mexican Heritage

Born in Mexico City and raised in Kenya, Lupita’s dual heritage has played a pivotal role in shaping her worldview. The interplay of these two cultures has given her a unique perspective, one that she often draws upon in her work. Her Kenyan roots ground her, tying her to rich traditions, storytelling legacies, and a sense of community. In contrast, her Mexican birthplace instilled in her a sense of wanderlust and an appreciation for the diverse tapestry of global cultures.

2. Family Ties

Lupita’s family is a cornerstone of her life. The daughter of Dorothy and Peter Anyang’ Nyong’o, a prominent Kenyan politician and the current Governor of Kisumu County, Lupita grew up in a household that valued education, service, and the arts. It’s evident that her parents’ dedication to public service and community has left a mark on Lupita, influencing her advocacy work and her approach to storytelling. Her close-knit family, including her siblings, has been a continuous source of support and inspiration throughout her journey.

3. Schooling and Early Inspirations

Lupita’s educational journey took her from Nairobi to the USA. She attended Hampshire College and later the Yale School of Drama. These institutions not only honed her acting skills but also exposed her to diverse art forms, thinkers, and collaborators. At Yale, especially, she was immersed in a space that encouraged critical thinking, creativity, and a deep appreciation for the arts. It was here that she truly began to understand the power of storytelling, a lesson she’s carried with her throughout her career.

4. Role Models and Icons

Throughout her life, Lupita has drawn inspiration from numerous sources. From African literary giants like Chimamanda Ngozi Adichie to trailblazing actresses like Whoopi Goldberg, whose Oscar win deeply impacted a young Lupita, showing her that people who looked like her could indeed succeed on the global stage. The amalgamation of these influences has shaped her approach to her roles, her sense of style, and her voice as an advocate.

5. Personal Interests and Passions

Beyond the cinema, Lupita is a woman of varied interests. She’s expressed her love for African music and dance, often citing them as rejuvenating forces in her life. An avid reader, Lupita often shares book recommendations, further highlighting her deep love for stories in all forms. Additionally, her passion for wildlife and conservation is evident in her advocacy work, particularly her efforts towards elephant conservation in Kenya.

In essence, Lupita Nyong’o is a mosaic of her experiences, her heritage, and the myriad influences that have touched her life. While the world knows her for her stellar performances, understanding her personal life and inspirations offers a glimpse into the soul of a woman who is as multifaceted off-screen as she is on it.

Key Lessons from Lupita Nyong’o

Lupita Nyong'o

1. Embrace Your Authenticity

One of the most striking facets of Lupita’s journey is her unwavering commitment to authenticity. From her choice to proudly showcase her natural hair and dark skin to her decision to champion roles that resonate with her personal values, Lupita teaches us the power of being true to oneself. In a world that often champions conformity, her success is a testament to the fact that authentic representation and genuine self-expression can resonate deeply with audiences.

2. The Power of Continuous Learning

Lupita’s pursuit of excellence in her craft is evident in her educational journey and her dedication to refining her skills. By attending renowned institutions like the Yale School of Drama and continuously seeking opportunities to grow as an artist, she underscores the importance of lifelong learning and the pursuit of mastery in one’s chosen field.

3. Amplify Voices and Narratives

Throughout her career, Lupita has actively chosen projects that amplify underrepresented voices and narratives, particularly those from Africa. This commitment is a reminder that success isn’t just about personal accolades but also about elevating stories and voices that might otherwise go unheard. Using one’s platform to make a difference can lead to a more meaningful and impactful career.

4. Resilience in the Face of Adversity

Breaking into Hollywood and achieving global recognition is no small feat, especially for someone who doesn’t fit the traditional mold. Lupita’s journey, marked by determination, hard work, and an ability to overcome challenges, teaches us the value of resilience. Whether it’s tackling complex roles or navigating the intricacies of the film industry, her success shows that perseverance and a never-give-up attitude can conquer even the loftiest challenges.

5. The Influence of a Strong Support System

Lupita often speaks fondly of her family and the role they’ve played in her journey. The support, values, and grounding she’s received from her close-knit family unit underscore the significance of having a robust support system. Surrounding oneself with people who offer encouragement, wisdom, and love can be instrumental in navigating the highs and lows of any successful journey.

6. Value of Versatility

From her chilling role in “Us” to her poignant portrayal in “12 Years a Slave” and her dynamic character in “Black Panther”, Lupita’s range as an actress is vast. This versatility is not only a testament to her skill but also a strategic move in an industry that can typecast. By diversifying her roles, she underscores the importance of adaptability and the willingness to step outside one’s comfort zone.

7. Stand for Something Bigger

Lupita’s advocacy for various causes, be it women’s rights, African narratives, or wildlife conservation, shows that real success transcends individual achievements. By aligning with causes greater than oneself, one can leave a lasting impact that goes beyond their primary profession. It’s a lesson in purpose-driven success.

8. Celebrate and Share Your Heritage

Lupita’s pride in her Kenyan-Mexican heritage is palpable in her work and public appearances. She uses her global platform to share and celebrate the rich tapestry of her background, thereby bridging cultures and promoting understanding. This lesson reminds us that our roots can be a source of strength and inspiration, and they can offer unique perspectives that set us apart.

9. Self-care is Crucial

Behind the scenes, Lupita emphasizes the importance of self-care. Whether it’s through dance, music, or reading, she finds ways to rejuvenate and reconnect with herself. In the relentless hustle of success, this lesson highlights the need to prioritize mental and emotional well-being, ensuring that one’s passion doesn’t lead to burnout.

10. Humility in Success

Despite her monumental success and global recognition, Lupita remains grounded. Her interactions with fans, peers, and the media often highlight her humility. She appreciates every accolade and platform she receives, never forgetting the journey and the people who’ve supported her along the way. This humility is a timely reminder that no matter how high one soars, staying connected to one’s roots and values is paramount.

In essence, Lupita Nyong’o’s journey offers a masterclass in how to navigate success with grace, purpose, and authenticity. These additional lessons, combined with the previous insights, paint a holistic picture of what it means to achieve greatness while staying true to oneself.

VIII. Critics and Controversy

Lupita Nyong'o

Success in the spotlight often comes with its fair share of criticism and controversy. For prominent figures like Lupita Nyong’o, this is no exception. While her career has been largely celebrated for its accomplishments and positive contributions, it hasn’t been without its moments of contention and scrutiny.

1. The Fine Line of Representation

Lupita’s commitment to authentic representation has sometimes been met with questions about the roles she chooses. For instance, her portrayal of Patsey in “12 Years a Slave”, though acclaimed, ignited debates about the portrayal of Black suffering in cinema. While many lauded the film’s raw portrayal of historical injustices, others expressed concerns about repeatedly casting Black actors in roles of trauma and subservience.

2. The Colorism Debate

As a proud advocate for the beauty of dark skin, Lupita has sometimes found herself at the center of discussions about colorism. While her presence in Hollywood challenges Eurocentric beauty standards, some critics argue that the industry still leans towards favoring lighter-skinned individuals. Lupita’s involvement in such debates underscores the complex nuances of representation in media.

3. Balancing Commercial and Artistic Endeavors

As with many actors, Lupita’s choice of roles sometimes balances between commercial blockbusters and more artistically inclined projects. Critics sometimes question the motivations behind selecting major franchise roles, like in “Star Wars”, juxtaposed against her involvement in more intimate, narrative-driven projects. While some see this as a strategy to maintain visibility and financial stability, others feel it could dilute the authenticity of her artistic pursuits.

4. Cultural Interpretations and Misinterpretations

Given her Kenyan-Mexican heritage, Lupita often draws from a rich cultural tapestry for her roles and public appearances. However, this can sometimes lead to misinterpretations or accusations of cultural appropriation from those unfamiliar with her background. For instance, when incorporating elements from either Kenyan or Mexican traditions, those unaware of her dual heritage might mistakenly accuse her of inauthenticity.

5. Navigating the Politics of Hollywood

The film industry is not without its political intricacies. As an outspoken advocate on various fronts, Lupita sometimes faces backlash from different industry stakeholders with differing views. Whether it’s about representation, pay equity, or other industry practices, voicing opinions in such a polarized environment can invite both support and criticism.

While Lupita Nyong’o’s journey in the limelight is predominantly marked by achievements and positive impact, it’s also punctuated by the challenges of navigating the complex landscape of global fame. These criticisms and controversies, though sometimes challenging, also offer opportunities for discourse, growth, and understanding, both for the actress herself and the larger public that engages with her work.

Conclusion: Lupita Nyong’o – A Multifaceted Gem in a Global Tapestry

Lupita Nyong'o

Lupita Nyong’o’s journey is not just the tale of an actress who scaled the peaks of Hollywood. It’s a profound narrative of resilience, authenticity, and a continuous quest for purpose-driven success. Her trajectory from a young girl in Kenya, with dreams shaped by diverse cultural influences, to an Oscar-winning actress revered globally, exemplifies the power of perseverance and the importance of staying true to one’s roots.

But what truly sets Lupita apart is her commitment to wielding her influence for a greater good. Through her roles, advocacy, and personal style, she has deftly challenged long-standing norms and championed the cause of representation, all while breaking barriers for future generations. Her path, albeit glittered with accolades, hasn’t been devoid of hurdles. The criticisms and controversies she’s faced offer a mirror to the broader complexities of global entertainment, shedding light on the pressures and politics celebrities often navigate.

Moreover, her ability to seamlessly blend commercial success with artistic authenticity, all while shouldering the mantle of representation, speaks volumes about her versatility as an artist and her depth as a human being. Lupita’s story, enriched by its highs and lows, serves as an inspiration. It reminds us that success isn’t just measured by accolades or box office numbers but by the impact one leaves and the conversations one ignites.

In the vast cosmos of global cinema, Lupita Nyong’o shines not just as a star but as a beacon – illuminating, inspiring, and forever pushing boundaries. As we reflect upon her journey, we are reminded of the potential that lies in each of us to redefine narratives and reshape industries, all while staying grounded in our unique identities. Indeed, in Lupita, the world doesn’t just see an actress; it witnesses a movement, a legacy in the making.


Key ConceptsDescription
Early Life and BackgroundDescribes Lupita Nyong’o’s birth in Mexico, upbringing in Kenya, and the impact of her family’s focus on education and public service on her early life.
Breakthrough in HollywoodCovers her role in “12 Years a Slave” and how it catapulted her to fame, along with the impact of this role on her career and Hollywood’s approach to diversity.
Fashion and Style IconExplores Lupita’s influence in fashion, her iconic red carpet appearances, and her role as a muse for designers and magazines.
Advocacy and ActivismDiscusses her work in promoting African narratives, challenging beauty standards, and supporting various humanitarian causes.
Notable Roles and PerformancesHighlights key roles in films like “Black Panther,” “Us,” and the “Star Wars” series, showcasing her versatility and depth as an actress.
Personal Life and InspirationsGives insights into Lupita’s Kenyan-Mexican heritage, her family’s influence, and her inspirations from various cultural figures and experiences.
Critics and ControversyAddresses the challenges and criticisms she faced, including debates over representation and her choices in Hollywood.


Where was Lupita Nyong’o born?

Lupita was born in Mexico City, Mexico, but she was raised in Kenya. Her dual heritage influences much of her work and advocacy.

Which film earned her an Oscar?

Lupita won the Academy Award for Best Supporting Actress for her moving portrayal of Patsey in “12 Years a Slave.”

Has she worked in major film franchises?

Yes, Lupita has starred in major franchises like “Star Wars” and the Marvel Cinematic Universe’s “Black Panther.”

What’s her stance on beauty standards?

Lupita champions the beauty of dark skin and challenges Eurocentric beauty ideals, often advocating for diversity in media.

Which schools did she attend?

She attended the prestigious Yale School of Drama, furthering her acting skills and laying the foundation for her Hollywood career.

Is Lupita involved in any philanthropic endeavors?

Indeed, Lupita actively supports wildlife conservation, women’s rights, and promotes African narratives and arts in various capacities.

How does she feel about her Kenyan-Mexican heritage?

Lupita is proud of her dual heritage, often weaving elements from both cultures into her roles and public appearances.

Which directors has she worked with?

Lupita has collaborated with renowned directors like Steve McQueen, Jordan Peele, and Ryan Coogler, to name a few.

Has she authored any books?

Yes, Lupita authored the children’s book “Sulwe,” which tackles themes of colorism and self-acceptance, inspired by her personal experiences.

What’s next for Lupita Nyong’o?

While specific projects may vary, Lupita continues to choose roles that resonate with her values, pushing boundaries in cinema and advocacy alike.

Share This Post
Do You Want To Boost Your Business?
Let's Do It Together!
Julien Florkin Business Consulting